Be bold.

Overview

In a crowded chocolate market, Troyanda, a small-batch brand from Seattle, sought to carve out a unique space for itself. With a focus on artisanal quality and contemporary design, Troyanda aimed to differentiate itself from established brands.
To address this, we reached for Troyanda’s truths: exclusivity, premium pricing, and distinctive aesthetics. The “Be Bold” campaign was designed to bring these elements to the forefront. By highlighting Troyanda’s exclusivity and striking design, we reinforced its unique market position and connected with a sophisticated audience seeking bold experiences.

Strategy

Crafting a strategic edge in the chocolate industry. The “Be Bold” campaign was designed to foreground Troyanda’s artisanal quality and exclusivity, defining a distinctive brand identity that appeals to a sophisticated audience.

Content Production

Channeling perfume display elegance into a bar of chocolate. Inspired by the sophistication of perfume showcases, our content develops emotional depth and visual allure, both on film and in 3D, enhancing Troyanda’s premium identity and captivating the audience with a refined presentation.