safety over coverage

Overview

In a highly competitive insurance market dominated by deeply-rooted, traditional competitors, Alpha Insurance sought to distinguish itself with a fresh, modern approach. Our work led to the creation of the tagline “Safety Over Coverage,” reflecting their commitment to prioritizing customer security over mere policy details. We developed a contemporary brand identity that blends trust and innovation, supported by a complete overhaul of their web development and UI/UX design. This strategic revamp not only set Alpha Insurance apart from established rivals but also ensured that their digital platform effectively communicates their dedication to safety and user-focused service.

Digital Identity

Breaking tradition, embracing the future. We redefined Alpha Insurance’s digital presence by building upon their striking logo and expanding across every channel with a cohesive, modern visual identity. Motion design played a key role, transforming traditional elements into a dynamic, forward-looking experience. This fresh approach sets Alpha Insurance apart in a field known for its conservatism, showing they are ready for the future.

Print

Alpha Insurance’s modern digital identity didn’t stop at the screen—it came to life in print. We translated the brand’s sleek visuals into everything from business cards to street advertisements, ensuring a cohesive look across all media. Whether in a client’s hand or on a busy street, Alpha’s striking logo and consistent design language turned heads and reinforced the brand’s cutting-edge identity.