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Art Chaos sought to revolutionize the realm of experiential art, pioneering a unique space dedicated to spin-art, fluid art, splatter, and more. Their aspiration was to craft a brand that exuded the sheer exhilaration of unrestrained creativity while being universally appealing across age groups. To this end, our team approached it aiming for a brand identity that would seamlessly blend playful chaos with structured design.
Brand identity
Website
Merch
Posters
Video
Motion
"Innovation at Holland America isn't just about a single moment—it's about continually enhancing the onboard experience and bringing our decades of travel expertise to every guest. Our ongoing collaboration with Deux Vingt has empowered us to create and refine captivating digital content, enriching the journey for travelers and setting new standards in cruise experiences."
Jordan Smith
Senior Vice President of Holland America Line
Art Chaos sought to revolutionize the realm of experiential art, pioneering a unique space dedicated to spin-art, fluid art, splatter, and more. Their aspiration was to craft a brand that exuded the sheer exhilaration of unrestrained creativity while being universally appealing across age groups. To this end, our team approached it aiming for a brand identity that would seamlessly blend playful chaos with structured design.
"Innovation at Holland America isn't just about a single moment—it's about continually enhancing the onboard experience and bringing our decades of travel expertise to every guest. Our ongoing collaboration with Deux Vingt has empowered us to create and refine captivating digital content, enriching the journey for travelers and setting new standards in cruise experiences."
Jordan Smith
Senior Vice President of Holland America Line
The journey with BLOW began with reimagining the device as trendy, responsible nightlife companions. We transformed their image from purely functional to fashionably appealing. Prototyping focused on sleek design, combining style and safety. Branding efforts were equally vigorous, creating a vibrant, contemporary identity. The logo and packaging marked the start of BLOW’s transformation.
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In the journey of transforming Holland America Line's vision into reality, our team embarks on a creative expedition, exploring various avenues of digital storytelling and brand presentation. One of the highlights of this collaboration was revitalizing vintage marketing posters of a previous century. These animations breathed new life into classic designs, blending nostalgia with a contemporary twist.
Art Chaos presented a unique opportunity for our team to define and position a pioneering brand in the experiential art sector. The logo, characterized by its sophisticated color gradients and dynamic structure, served as the foundational element for our strategic approach.
Our team sought to develop a brand narrative that aligned with the company's vision, while ensuring market resonance. Each element of the branding was meticulously designed to reflect the balance between innovation in art and structured design.
The unique value proposition of Art Chaos prompted to utilize the logo as a foundational visual anchor. Our team synthesized market insights with the brand's core objectives to push this vision further into other elements and products.
The final brand identity seamlessly combined the vibrancy of creative exploration with the precision of a well-curated experience. Through this strategic endeavor, our team positioned Art Chaos as a hallmark of innovation and excellence in the realm of experiential art.
Aleksei Kniazev - Creative Direction / Experience Design
Tikhon Kazankov - Creative Direction / Experience Architect
Kyrylo Dovhan - Creative Direction / Experience Design
Egor Golopolosov - Graphic Design
Artem Velychko - Graphic Design
Anna Vien - Photographer
Tanya Zoobko - Motion Graphics
