Case study
Holland America Line
Holland America Line, a prestigious cruise line, faced a pivotal moment in the wake of the COVID-19 pandemic. As they prepared to resume operations, the challenge was to rejuvenate their brand and re-establish their market position. The objective was not just to recover but to emerge stronger, with a renewed focus on captivating and engaging content that resonates with their audience.
Deux Vingt's approach to Holland America Line's challenge was multi-faceted and dynamic. Our team developed a comprehensive range of solutions tailored for both internal and external audiences. This strategy was designed to reinvigorate the brand and reinforce its market presence. From revitalizing the company's designs to crafting compelling narratives, our solutions were aimed at creating a strong, resonant connection with both existing and potential customers.
The journey with BLOW began with reimagining the device as trendy, responsible nightlife companions. We transformed their image from purely functional to fashionably appealing. Prototyping focused on sleek design, combining style and safety. Branding efforts were equally vigorous, creating a vibrant, contemporary identity. The logo and packaging marked the start of BLOW’s transformation.
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In the journey of transforming Holland America Line's vision into reality, our team embarks on a creative expedition, exploring various avenues of digital storytelling and brand presentation. One of the highlights of this collaboration was revitalizing vintage marketing posters of a previous century. These animations breathed new life into classic designs, blending nostalgia with a contemporary twist.
Art Chaos presented a unique opportunity for our team to define and position a pioneering brand in the experiential art sector. The logo, characterized by its sophisticated color gradients and dynamic structure, served as the foundational element for our strategic approach.
Our team sought to develop a brand narrative that aligned with the company's vision, while ensuring market resonance. Each element of the branding was meticulously designed to reflect the balance between innovation in art and structured design.
The unique value proposition of Art Chaos prompted to utilize the logo as a foundational visual anchor. Our team synthesized market insights with the brand's core objectives to push this vision further into other elements and products.
The final brand identity seamlessly combined the vibrancy of creative exploration with the precision of a well-curated experience. Through this strategic endeavor, our team positioned Art Chaos as a hallmark of innovation and excellence in the realm of experiential art.
Continuing our creative odyssey with Holland America Line, another key project involved producing an engaging reel to spotlight their exciting partnership with Chef Masaharu Morimoto. This endeavor saw Deux Vingt providing essential support through a dedicated B crew and overseeing post-production process. We focused on enriching the visual narrative with striking color work, voice selection and dynamic sound design. This initiative underscored our commitment to merging traditional elegance with modern flair.
Cyril Dovhan - CD / Project Manager
Guido Giardino - Project Lead
LaCharles Trask - Production Manager
Stas Melnichuk - Production Coordinator
Jackie Lee - SM Content Producer
Claire Imler - DP
Dziana Gas - DP
Anna Vien - Photographer
Tanya Zoobko - Motion / 3D
Andy Maier - Post Production
Iwan Muhamad - Editor / Motion Designer
Vitalii Levytskyi - Editor / Motion Designer / 3D
Timothy Kasatkin - Editor / Motion Designer / VFX
Demi Savon - Editor / Motion Designer
Elizaveta Shaikhulina - Copywriter
Chris Birkmeier - Copywriter
