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Overview

Green Room Inc., an innovator in experiential design for B2B communications, blends cutting-edge technology with creative storytelling to create immersive experiences. Tasked with showcasing their latest installations' complexity and innovation, our challenge was to effectively communicate Green Room's unique approach and the stories behind their work.

Brand reach
Conversions
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Services

To elevate Green Room's narrative, we embarked on producing new content that captures the essence and innovation of their exhibits. This involved refreshing Green Room's reel with high-definition footage and creating short-form content snippets for each installation. Additionally, our team set out to augment these assets with custom motion graphics, specifically designed to highlight the distinctive features and design elements of each installation, further emphasizing Green Room's expertise in crafting immersive experiences for B2B audiences.

Description
Year
2024
Services
Creative, Video Production, Motion
Client
The brief

Green Room Inc., an innovator in experiential design for B2B communications, blends cutting-edge technology with creative storytelling to create immersive experiences. Tasked with showcasing their latest installations' complexity and innovation, our challenge was to effectively communicate Green Room's unique approach and the stories behind their work.

To elevate Green Room's narrative, we embarked on producing new content that captures the essence and innovation of their exhibits. This involved refreshing Green Room's reel with high-definition footage and creating short-form content snippets for each installation. Additionally, our team set out to augment these assets with custom motion graphics, specifically designed to highlight the distinctive features and design elements of each installation, further emphasizing Green Room's expertise in crafting immersive experiences for B2B audiences.

The journey with BLOW began with reimagining the device as trendy, responsible nightlife companions. We transformed their image from purely functional to fashionably appealing. Prototyping focused on sleek design, combining style and safety. Branding efforts were equally vigorous, creating a vibrant, contemporary identity. The logo and packaging marked the start of BLOW’s transformation.

Blow design exploration. Swiss design layers on packaging, posters and other elements.

BLOW creative production concept. Brand Logo Animation
Holland America Line Vintage Posters Creative Animation. Motion by Deux Vingt
Holland America Line Vintage Posters Creative Animation. Motion by Deux Vingt
Holland America Line Vintage Posters Creative Animation. Motion by Deux Vingt
Holland America Line Vintage Posters Creative Animation. Motion by Deux Vingt

In the journey of transforming Holland America Line's vision into reality, our team embarks on a creative expedition, exploring various avenues of digital storytelling and brand presentation. One of the highlights of this collaboration was revitalizing vintage marketing posters of a previous century. These animations breathed new life into classic designs, blending nostalgia with a contemporary twist.

Art Chaos presented a unique opportunity for our team to define and position a pioneering brand in the experiential art sector. The logo, characterized by its sophisticated color gradients and dynamic structure, served as the foundational element for our strategic approach.

Art Chaos logo on a white background
Art Chaos logo in black and white on the white background

Our team sought to develop a brand narrative that aligned with the company's vision, while ensuring market resonance. Each element of the branding was meticulously designed to reflect the balance between innovation in art and structured design.

The unique value proposition of Art Chaos prompted to utilize the logo as a foundational visual anchor. Our team synthesized market insights with the brand's core objectives to push this vision further into other elements and products.

Art Chaos brand color pallete on a white backgroundArt Chaos pattern with brand colorsArt Chaos Redmond, WA. Interior Design by Deux VingtArt Chaos Redmond, WA. Interior Creative Design by Deux Vingt
Art Chaos Redmond, WA. Gift Certificates deisgn by Deux Vingt
Art Chaos Redmond, WA. Art Box design by Deux Vingt

The final brand identity seamlessly combined the vibrancy of creative exploration with the precision of a well-curated experience. Through this strategic endeavor, our team positioned Art Chaos as a hallmark of innovation and excellence in the realm of experiential art.

Credits

Diana Gas - Director of Photography

Stanislau Melnichuk - Assistant Camera

Vitalii Levytskyi - Editing / Motion Design

Ridwan Muhamad - Motion Design

Anna Vien - Photography

Cyril Dovhan - Producer

Awards
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