Case study
TROYANDA
Troyanda, an emerging chocolate brand from Seattle, distinguishes itself through a unique fusion of design aesthetics and exceptional taste. As a brand that prides itself on innovation and elegance, Troyanda sought to visually communicate its essence and stand out in the competitive landscape. The challenge was to create a campaign that encapsulated the brand's vibrant personality and commitment to quality, appealing to a discerning audience looking for more than just taste in their chocolate.
To capture Troyanda's distinctive blend of style and flavor, we developed a visually striking "Be Bold" campaign. This initiative leveraged cutting-edge brand videos and animations to spotlight Troyanda's design-driven approach and superior taste profile. The campaign aimed to weave together visuals that reflected the brand’s modern aesthetic with narratives that highlighted the boldness of its creations, setting Troyanda apart as a pioneer in the chocolate industry.
The journey with BLOW began with reimagining the device as trendy, responsible nightlife companions. We transformed their image from purely functional to fashionably appealing. Prototyping focused on sleek design, combining style and safety. Branding efforts were equally vigorous, creating a vibrant, contemporary identity. The logo and packaging marked the start of BLOW’s transformation.
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In the journey of transforming Holland America Line's vision into reality, our team embarks on a creative expedition, exploring various avenues of digital storytelling and brand presentation. One of the highlights of this collaboration was revitalizing vintage marketing posters of a previous century. These animations breathed new life into classic designs, blending nostalgia with a contemporary twist.
Art Chaos presented a unique opportunity for our team to define and position a pioneering brand in the experiential art sector. The logo, characterized by its sophisticated color gradients and dynamic structure, served as the foundational element for our strategic approach.
Our team sought to develop a brand narrative that aligned with the company's vision, while ensuring market resonance. Each element of the branding was meticulously designed to reflect the balance between innovation in art and structured design.
The unique value proposition of Art Chaos prompted to utilize the logo as a foundational visual anchor. Our team synthesized market insights with the brand's core objectives to push this vision further into other elements and products.
The final brand identity seamlessly combined the vibrancy of creative exploration with the precision of a well-curated experience. Through this strategic endeavor, our team positioned Art Chaos as a hallmark of innovation and excellence in the realm of experiential art.
Cyril Dovhan - Creative Direction / Producer
Diana Gas - DOP
Arthur Hasanbekov - Assistant Camera
Stanislau Melnichuk - Production Assistant
Anastasia Mikhanoshina - Stylying / Photography
Elizaveta Shaikhulina - Sound Designer
Cast:
Olessya Sultanova
Arthur Gas
Suren Vartanyan
Victoria Perciun - HMU
Layla Fatima - Voice Actor
Post:
Stas Melnichuk - Editing
Drew Tekulve - Color
Tima Kasatkin - VFX
Vitalii Levytskyi - Motion Design
Ridwan Muhamad - Motion Design
Bohdan Nemezis - 3D / Motion
Locations: Hotel Crocodile, Archer Hotel
Production Support: Aleksei Kniazev, Oleg Pirogov
