Case study
BLOW
BLOW, an innovative startup, aimed to transform the perception of breathalyzers. Its mission is to destigmatize the use and position it as a trendy and responsible companion for young adults during nights out. Blow's challenge: to develop an all-encompassing brand identity that would resonate with their target audience and elevate the product's image.
Our team embarked on a comprehensive branding journey for BLOW, delivering a full suite of assets from branding, design, packaging, copy, animations, ad materials, video content, and more.
The journey with BLOW began with reimagining the device as trendy, responsible nightlife companions. We transformed their image from purely functional to fashionably appealing. Prototyping focused on sleek design, combining style and safety. Branding efforts were equally vigorous, creating a vibrant, contemporary identity. The logo and packaging marked the start of BLOW’s transformation.
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In the journey of transforming Holland America Line's vision into reality, our team embarks on a creative expedition, exploring various avenues of digital storytelling and brand presentation. One of the highlights of this collaboration was revitalizing vintage marketing posters of a previous century. These animations breathed new life into classic designs, blending nostalgia with a contemporary twist.
Art Chaos presented a unique opportunity for our team to define and position a pioneering brand in the experiential art sector. The logo, characterized by its sophisticated color gradients and dynamic structure, served as the foundational element for our strategic approach.
Our team sought to develop a brand narrative that aligned with the company's vision, while ensuring market resonance. Each element of the branding was meticulously designed to reflect the balance between innovation in art and structured design.
The unique value proposition of Art Chaos prompted to utilize the logo as a foundational visual anchor. Our team synthesized market insights with the brand's core objectives to push this vision further into other elements and products.
The final brand identity seamlessly combined the vibrancy of creative exploration with the precision of a well-curated experience. Through this strategic endeavor, our team positioned Art Chaos as a hallmark of innovation and excellence in the realm of experiential art.
Artem Velychko - Direction / Graphic Design
Kyrylo Dovhan - Creative Direction
Serg Gusakov & Skot Carruth - Concepting
Vitalii Levytskyi - Motion Graphics
Iwan Muhamad - Motion Graphics
